Industry experts believe that Star Plus' adaptation strategy has proved profitable for the channel. These three shows are also a Hindi adaptation of Bengali shows and are among the top shows in the HSM Urban market. The channel dominated the market on the back of its popular shows, including Anupamaa, Imli, and Ghum Hai Kisikey Pyaar Mein, which are among the leading TV shows in the same market.
"I assume that Anupamaa ratings have helped Star Plus gain that slight edge over Star Utsav in U+R combined, given the show jumps from 3.2 to 3.5 TVR and reach crossing 5," said a senior analyst who wishes to remain anonymous. The overall market, which is always dominated by the FTA channels like Star Utsav, Zee Anmol or Dangal, has witnessed a pay Hindi GEC- Star Plus leading the space after three and half years.
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